Can I help you?
I solve one problem: a sales engine that still runs through the founder, or stalls after the raise. Pick the one that sounds most like you, and I'll show you where I'd start.
Sales still runs through you.
- Customers pay and the product works, but you're in every big deal and still the best closer.
- The ICP is "anyone who'll buy" and pricing changes deal by deal.
- You've raised your A, and the board wants a repeatable engine, with AI in it.
GTM Teardown, then a Diagnostic
- Teardown
- Diagnostic
- Build
- Fractional
- Advisor
The Teardown answers where your go-to-market is holding you back. The Diagnostic answers what to fix first, and how to get sales out of your head.
At Pronto I built B2B from nothing to 60% of company revenue.
The raise is done. Sales hasn't caught up.
- You're launching a new market, country or product, and the old motion won't carry it.
- Headcount went up, and the numbers didn't follow.
- You've bought AI tools, and nothing is moving.
GTM Diagnostic, then a Commercial Systems Build
- Teardown
- Diagnostic
- Build
- Fractional
- Advisor
Find where revenue leaks, fix the biggest leak in 30 days, then build the engine and the AI workflows and hand them over. The Diagnostic fee is credited against the Build.
At Arbonics, quarterly sales went from about €0.1M to €5.4M in estimated contract value in nine months, and the sales cycle from 75 to 16 days.
Your portfolio needs a sales engine, not another deck.
- Several companies have raised, and revenue isn't keeping pace.
- Founders are asking how to use AI in sales.
- You want practical help you can offer across the portfolio.
Portfolio workshops and office hours
A workshop on finding the commercial formula and putting AI to work in sales, then office hours or Diagnostics for the companies that need it most.
I've built sales inside companies backed by Headline, Plural, Concentric, Seedcamp and Playfair.
You need a Head of Sales, and you need one now.
- The seat is empty, or about to be.
- Hiring the wrong leader would cost you a year.
- The team needs direction while you search.
Fractional or interim Head of Sales
- Teardown
- Diagnostic
- Build
- Fractional
- Advisor
I run the motion and the team, usually two days a week, while you hire, then help you find and onboard the right permanent leader. Then I step out, usually after three to six months. Occasionally I take on a permanent role when the job is to build the engine.
At Arbonics I grew the team from 2 to 12, with SDRs and AEs in every market.
Your audience wants straight talk on AI and sales.
- You need a speaker who has run the numbers, not just read about them.
- Founders, sales leaders or investors in the room.
- In person in Berlin or London, or remote.
A talk, panel or podcast
Topics, formats and a bio you can use are on the speaking page.
Start small. Go as far as you need.
Five steps, each answering one question. The first two are credited against the next, so starting small never costs extra if you keep going.
-
GTM Teardown
“Is our go-to-market holding us back, and where?”
Your site, pricing, pitch and funnel, studied from the outside, then 90 minutes together.
Three fixes worth making, or you don't pay.
From €2,500
Credited in full → -
GTM Diagnostic Where most start
“Why has growth stalled, and what do we fix first?”
Interviews, CRM and call review, and the engine scored across 28 focus areas. Fixes inside 30 days, plus a 90-day plan.
3x the fee in revenue found, measured on your own numbers, or you don't pay.
Price on request
Apply for a Diagnostic → Credited within 30 days → -
Commercial Systems Build
“Can we scale this without it breaking, or losing trust?”
ICP and messaging, pricing, inbound and outbound with AI workflows, CRM and forecasting, comp and hiring. Built with your team and handed over. AI takes the repetitive work, so your best people spend more time with buyers.
From €25,000
-
Fractional Head of Sales
“Who runs sales until the right leader is in the seat?”
I run the motion and the team while you hire, help you hire, and hand over once they're in.
Price on request
-
Advisor
“Who do I test the big commercial calls against?”
A monthly session and on-call support for the founder as you scale.
Price on request
Before we start, we agree the number we're moving and where it stands today.
I walk you through every proposal live, never just by email, so your questions get answered.
Your team runs it at the end, with one dashboard everyone trusts. Sales grows without running through you.
The levers, with real numbers.
Every fix moves at least one lever of the Commercial Engine. Here's where I've moved them.
in estimated contract value won in 12 months at Arbonics, on the company's own model. Quarterly sales grew from about €0.1M to €5.4M in nine months.
of inbound leads becoming sales-qualified, with AI agents replying in minutes
days, the average sales cycle, with a one-page first step instead of a 50-year contract up front
in my first two months at Wheely, from working every stalled deal in the CRM until it signed
hectares, the average deal in Latvia at its peak, where we piloted the SDR and AE split
B2B revenue growth at Wheely from the Covid low, April to December 2020: I called every client and made safety the reason to choose us
* Estimated contract value uses Arbonics' own model of about €1,000 per hectare contracted. Read the case studies
- ICP and positioning
- Pricing and packaging
- Value-based pitch and demo
- New market and product launches
- Hiring, onboarding and team design
- Sales training and coaching
- Targets, quotas and performance
- Outbound and inbound engines
- AI agents and sales workflows
- CRM, RevOps and forecasting
- Partnerships and channels
Who I'm for, and who I'm not.
Right for you if
- You lead a VC-backed tech company, Series A to C.
- Customers pay and the product works.
- You'll make the hard calls on customer, price and team.
- You want AI in the engine, trained to your standard.
Not for you if
- You're still looking for product-market fit.
- You want more activity, not a better engine.
- You want someone to promise revenue they don't control.