Revenue is momentum.
Selling shouldn't feel like pushing a rock uphill. It should feel easy. Find the right customer, with the right message, at the right time, with the right offer, and it starts to roll. Small gains on each make it roll faster.
The round closed. The target doubled. Everyone's pushing, and the hill keeps getting steeper.
Small gains multiply.
Four numbers set how fast new revenue comes in. They multiply, so get each one a little better and the total moves a lot. Try it.
New revenue a month
+48%
Four numbers, a little better each. No new hires, no new market.
1.10 × 1.10 × 1.10 × 1.11 = 1.48×
Deals created × win rate × deal size ÷ time to close: the rate new revenue flows out of your pipeline. A shorter cycle means the same deals land sooner, and your team has room for more.
Then keep them. Above 100% net retention, every year starts with more. That's the fifth lever.
Every customer takes the same path.
Each stage moves one of the numbers. Find the one where yours get stuck.
- Signed
Happy customers bring the next ones: referrals start the path again.
Tap a stage to see what good looks like.
How we fix it.
Diagnose, fix the biggest leak, scale what works, then hand it over.
- 01 · 2–3 weeks
Diagnose
The GTM Diagnostic. All 28 focus areas scored, the weakest lever found. Or start smaller with a one-week Teardown, from €2,500.
3x the fee, or you don't pay - 02 · Inside 30 days
Fix
The biggest leak first, in one market or segment, with the number it should move agreed up front.
- 03 · 8–12 weeks
Scale
The Commercial Systems Build. AI only where it passes the 95% rule.
From €25,000 - 04 · Handover
Own
Your team runs it, with one dashboard everyone trusts.
I've run this engine from the inside.
Head of Sales at four growth companies. The engine is what worked, written down so your team can run it.
Under the hoodSeven layers, 28 focus areas, one standard.Open
A system. Five levers, seven layers, one standard.
Next year's revenuethe output= Revenue todaywhat you carry× Net retentionkeep and grow+ New revenuewin new
New revenuewin new= Deals createddeals÷ Time to closecycle× Win ratewin× Deal sizesize
Five levers. They multiply, so a small gain on each moves revenue a lot. Every fix moves at least one.
01StrategyWhere to aim: who you sell to, and what
- ICP and segments
- Offer and message
- Pricing and packaging
- GTM motion and channels
02WinThe stages to the signature
- Create pipeline
- Qualify and discover
- Win the deal
- Hand over
03GrowThe stages after it
- Onboard to first impact
- Prove recurring impact
- Renew and save
- Expand and refer
04TeamThe crew
- Structure and roles
- Hiring and capacity
- Ramp and enablement
- Coaching and performance
05MotivationThe fuel
- Targets and quotas
- Compensation
- Values and standards
- Career and recognition
06RhythmThe timetable
- Goals and metrics
- Cadence
- Forecast and pipeline
- Feedback and experiments
07SystemsWhat it all runs on
- CRM and data
- Playbooks and knowledge
- Tools and automation
- AI agents
Each layer sets the ceiling for the one below. Two threads run through all seven: one definition of a good deal and return on effort.
Scored on evidence1 Missing2 In heads3 Written4 Run5 Compounding
Score your engine in two minutes.
Seven questions, one per layer. Your score and your three first moves.